Facebook becomes a teenager this weekend.
It’s 13 years since Mark Zuckerberg began his journey from Harvard geek to one of the most powerful men on the planet with an idea that began, rather deplorably, as a way of comparing college girls on looks alone.
In that time it has not only become a verb (“I’ll Facebook you!”) but grown into a social network so ubiquitous that people don’t even use the words “on Facebook” anymore when talking about it.“Did you see that picture Mary shared the other day?” or “did you see what John posted last week?” requires no explanation as to where John might have posted a particularly amusing status, or Mary a picture of a carrot which would have been on That’s Life in the 1980s (ask your parents, kids).
Facebook for business
Call it a hunch, though, but I suspect that for many small business owners, it’s a necessary evil which many are choosing to ignore.
Small businesses don’t have the luxury of social media departments that can spend their entire working week on status updates and increasing their page likes: they are too busy doing their actual job and the work that actually brings money in to think about what to post.
And that’s just the owners who have grown up with Facebook, who feel comfortable finding their way around it and don’t need convincing of its worth. Worse off are the businesses which have been around since before Mark Zuckerberg was a twinkle in his mummy’s eye and who have no clue where to begin with a Facebook business page or the benefits of going live or even adding a picture to a post.
Fact is, though, that if your business isn’t on Facebook then you are in very real danger of losing customers to competitors which are. Getting yourself a Facebook business page is fairly straightforward, and there’s lots of help available at the Facebook Help Centre too.
Get out there and get yourself a Facebook business page. You’ll be glad you did.
If you need some face-to-face advice on how to get started, want somebody else to create your page for you or to take care of it, don’t hesitate to get in touch. You can email me on firstname.lastname@example.org, message me on Facebook (@adjgreenhalgh) or Twitter (@adjgreenhalgh) or get in touch via LinkedIn (linkedin.com/in/adjgreenhalgh).