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Copywriting

How to spot your stories

Spotting Your Stories and sharing your success, Andrew Greenhalgh Design and Communications
Whoever you are and whatever you do, chances are there is an organisation you know which would benefit from some extra publicity. That could be a business you run, a group you are a part of – from the local Brownies troupe to the pub darts team – or a cafe or shop you like to frequent. Advertising is one way to get the word out. But another, less costly, way is to come up with a story abou...
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Social media for business: How to get started

Getting Started With Facebook and Twitter Andrew Greenhalgh Design and Communications
Getting started with Facebook and Twitter need not drive you to distraction Do you have a love/hate relationship with Twitter and Facebook? If you’re a business owner, then at some point you have undoubtedly been told that you need to be on Twitter and Facebook and probably LinkedIn too. You may well be heartily sick of being told it and be stubbornly refusing to acknowledge that there is any ...
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Five things I’ve learned in business

Five Things I've Learned in Business by Andrew Greenhalgh Design and Communications
Seven months after leaving the Liverpool Echo, I started my own business in July 2015. I am a writer and designer and I work for schools, charities and businesses; what I write and what I design is largely up to them. Some days I am a graphic designer, other days I am a blog writer, other days I am a web designer. I turn my hand to pretty much anything that involves writing or designing and j...
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Graphic Design tips: Simple is best

Graphic design tips by Andrew Greenhalgh Design and Communications
Graphic design tips 1: Keep things simple Graphic design tips don't come much more basic than keep it simple. In this blog I'll be explaining why that is my golden rule for any kind of graphic design. Whether you’re working out how to use Photoshop on your family pictures or trying your hand at Adobe Illustrator for a bookclub poster, it’s tempting to make use of each and every one of Adobe’...
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Flamingo Land: Being a freelance copywriter has never been so much fun

Flamingo Land, Daily Mirror, Copywriting, copywriter, Andrew Greenhalgh, travel writing, travel writer
Copywriting jobs don’t come much more enjoyable than going away to a zoo/theme park/holiday resort for a family weekend. That was where I ended up recently when I was asked to do some freelance travel writing for Trinity Mirror. Flamingo Land in Yorkshire was the destination, with accommodation provided and the opportunity to not just experience all the delights the expanding resort had to o...
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Press release writing: It’s all about seizing the day

Andrew Greenhalgh Design and Communications, copywriting, press releases, blog writing,
On Wednesday lunchtime this week I was talking to an accountant friend of mine. It being the day of the Europa League Final, and him being a season-ticket holding staunch fan of Liverpool FC, he had something a bit special planned for that night’s game. (more…)
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Hyper-local news sites like West Kirby Today and why we need them

Earlier this year, a new website called West Kirby Today launched. Run by two highly experienced and talented journalists, former Liverpool Post and Welsh Daily Post editor Mark Thomas and ex-Liverpool Echo reporter Emma Gunby, the site focuses exclusively on the Wirral areas of West Kirby, Hoylake, Meols and Caldy. It’s a great idea -  covering news, features, events, jobs and weather p...
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